diff --git a/drivers/regulator/core.c b/drivers/regulator/core.c
index 90215f57270f..9577d8941846 100644
--- a/drivers/regulator/core.c
+++ b/drivers/regulator/core.c
@@ -4395,13 +4395,13 @@ regulator_register(const struct regulator_desc *regulator_desc,
 	    !rdev->desc->fixed_uV)
 		rdev->is_switch = true;
 
+	dev_set_drvdata(&rdev->dev, rdev);
 	ret = device_register(&rdev->dev);
 	if (ret != 0) {
 		put_device(&rdev->dev);
 		goto unset_supplies;
 	}
 
-	dev_set_drvdata(&rdev->dev, rdev);
 	rdev_init_debugfs(rdev);
 
 	/* try to resolve regulators supply since a new one was registered */